Industry & Product News
Leff Lighting Projects Featured in lightED
"Leff Electric Doubles Down on Lighting" by Susan Bloom
In a competitive electrical products landscape marked by increasingly aggressive online players, Leff Electric is banking on a simple theory—”build it and they will come.”As a part of the recent appointment of three new individuals to its management team, the nearly 100-year-old Cleveland-based company announced the appointment of two key additions to its growing Lighting Projects team. With the inclusion of those two individuals—Mat Jackson and Dionne Deardorff—Leff added further fire power in lighting vendor relationships, project management coverage, and utility expertise as it continues to cement its position as a leading lighting provider in their served area.“We added an additional Project Manager and a Quotations Specialist and now have a total of nine people on our Lighting Projects team, which includes five project managers, three quotations people, and a Lighting Specialist,” confirmed Bob Heintz, director of marketing for the eight-branch firm. “Many customers have been coming to Leff Electric for its lighting expertise for a long time,” he said of the company’s nearly 40-year-old specialty in lighting upgrades, “but some contractors didn’t know about us, so in addition to expanding, we recently developed a dedicated Lighting Projects brochure and created our own Leff Lighting Projects logo as well.” The firm also counts another seven people on its National Accounts and Energy Solutions team; these individuals perform energy audits and lighting project management for national retail chains across the country.
In a nutshell, said Heintz, “we’re looking at lighting as a way to hedge against e-commerce and internet competitors; we invested in and expanded our Lighting Projects department over the past year in order to continue to be leaders in lighting in northeastern Ohio.”According to Heintz, the Leff team made this strategic move based on the strength of lighting upgrade activity in their area. “There are a lot of lighting projects rolling in,” Heintz confirmed of the plethora of interior and exterior LED upgrades being done in everything from area office buildings to local casinos; among its many prominent projects, Leff recently signed a commitment to provide lighting products to nationally-renowned hospital The Cleveland Clinic.“There are a lot of opportunities in lighting – with so much old HID and fluorescent technology still out there, it’s a race to the socket,” Heintz said. “With our local utility, First Energy, offering rebates for LED conversions, we’re looking for opportunities to help customers convert to LEDs and our team is making it happen by actively conducting audits and managing projects in a knowledgeable and timely way.”
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